Yup, “crap wine” from Languedoc is selling well in France. Bottles labeled Vin de Merde are flying off the shelves. Don’t get hit by one:
Restauranteur Jean-Marc Speziale and winemaker Walter Valgalier concocted their devilish little PR tactic in the caves of Gignac, near Montpellier. Speziale told Just-Drinks.com that the canny name acts as a backhanded compliment to Languedoc’s underappreciated wine. ~ ‘Crap Wine’ a Winner in Southern France
Will there soon be a “crap coffee” sold worldwide by Starbucks? Put it in a crap paper cup and you’ve got a winner.